Showing you the way to European markets

As specialists in the expansion of Chinese companies into European markets, Brandlight offers you a deep understanding of the Chinese and European business environment, combined with a tireless passion for innovation and growth.

A passion for creating success

Our comprehensive suite of professional services caters to a diverse clientele, ranging from smallest to largest companies

Legal advice and compliance

Together with our partners, we will navigate you safely through the complex legal requirements in Europe

Market analysis

We provide you with precise insights, identify trends and evaluate competitors to give you the decisive advantage

Network

Through our excellent contacts with industry leaders, local authorities and service providers, we ensure you get the support you need

Branding, Marketing, Sales

We translate your brand for the European market – with a perfect combination of sales skills, market knowledge and customer focus

Digitality

We know you don´t know Google, but we do! And in doing so, we create the optimal basis for your successful online and content marketing strategy in Europe

Project Management

Experience the fusion of imagination and expertise with Brandlights powerful execution excellence

Where you can find us

Our headquarters are in Cologne, Germany and Shanghai and Jinan in China. Our core team has been working for a wide variety of companies across industries for many years. It consists of entrepreneurs, project managers and scientists who are committed to the success of your project.

People

Philipp Lampe
Philipp LampeConsultant Marketing & Communication
50 years old, 3 children, based in Cologne, Germany
Entrepreneur in Marketing, Greenbuilding and Digital Therapy
Shan Lu
Shan LuConsultant Networking & Marketing
37 years old, married, based in Düsseldorf, Germany and Jinan, China
Chairman of the Exchange Center for Chinese-German Culture and Education e.V.
Christian Edel
Christian EdelConsultant Sales & Digital
45 years old, 2 children, based in Cologne, Germany
Entrepreneur and lecturer for online marketing at Universitiy of Cologne
Jenny Liu
Jenny LiuConsultant Networking
43 years old, based in Shanghai, China
Entrepreneur and networker in various industries
more than 20 years of experience in trade fair marketing & organization
Klaus Kugelmann
Klaus KugelmannSenior Consultant
64 years old, 5 children, based in Leverkusen, Germany
Entrepreneur in Digital Health, Media, Greenbuilding, Initiator of various research projects

* LATEST NEWS *

Take a closer look

Alibaba goes Europe – with Brandlight

April 18, 2024|

Brandlight meets with Alibaba's category managers to explore new business areas in Europe. We look forward to new adventures in the digitalization of offer management

Well-known brands that we were able to support

INSIGHTS

Into our work

SANY

May 6, 2024|

Sany Group, one of the world's leading construction machinery manufacturer, organized the World Dealer Conference during Bauma 2022. More than 1,000 dealers and partners from all [...]

Zalando

May 3, 2024|

Zalando is one of the largest online trading platforms in Germany. With our digital team, we helped them to increase click rates and conversions significantly. Feel [...]

Coca-Cola

May 3, 2024|

Coca-Cola regularly organizes partner events on various occasions such as the famous annual partner evening, best practice events with sales partners or road shows [...]

We look forward to getting to know you!

Do not hesitate to contact us